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ZoomInfo

Business and Professional Profiles


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Published 09/16/2009 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for?

ZoomInfo is a business search engine which can be used to search for information about various industries, products, companies and business people. Many sales professionals make use of ZoomInfo to help market their products. They can easily use this information to choose who to target your products at.

ZoomInfo works by searching through various business websites, and newsfeeds to find out the information that you are looking for.

ZoomInfo screenshot
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What is the history and popularity of the app?

ZoomInfo was founded in February 2000 which makes it a very old site in terms of the internet. The site currently employs 80 people and is based in Massachusetts, USA. The business has received funding from various sources totaling $14 million. In 2008 the site invested in a new company called Bizo Inc; this is the advertising business which was transferred to this new company. Competitors of ZoomInfo include Wink, and Jigsaw. ZoomInfo has over 40 million personal profiles.

What are the differences to other apps?

Unlike other search engines this one is designed to search for business information. It’s a valuable business tool for business people. You can easily use it to find out about certain companies, businesses, products and key people in these industries. ZoomInfo is more than just a search engine and it’s an essential part of any marketing campaign. It can be used by professionals to learn everything there is to know about the industry without spending years studying it.

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How does the web app look and feel to use?

The website has a nice attractive design. It looks very similar to other search engines. The only difference is that it’s aimed at business people. You can easily search to find out information about specific industries and businesses.

How does the registration process work?

It’s possible to use the site without registering and when you first visit the website you will be logged in as a guest. To benefit from all of the features you will need to sign up for an account. Registering for the account is very easy. Registering should take less than a minute and it’s really easy. You will need to tick the box to confirm that you accept the terms and conditions. As soon as you have registered you can then edit your profile to get more out of the site.

What does it cost to use the application?

ZoomInfo is completely free to use. It’s supported by adverts however these aren’t really that noticeable. The advertising efforts of the site are managed by a separate subsidiary company known as Bizo Inc.

Who would you recommend the application to?

ZoomInfo is aimed at business people who want to find out about specific industries and businesses. It’s ideal for professionals to learn about the industry so that they can make the most out of their advertising efforts.

  • ZoomInfo is a business search engine which makes it possible to find people and companies all around the world
  • Research certain companies or industries


ZoomInfo video

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